Where the wild audience lives.

Looking around for tips on finding an audience, I ran across Beth Becker's 2013 article on Where to Begin? http://bit.ly/PoliticsWhere. Oddly enough, she's talking about politics, which we never discuss at table (although religion is a constant topic). Got enough take-aways in spite of that to make a tasty meal: 

Focus on three things.

• What do I want to say?
• To whom do I want to say it? (Bless you, Beth, for using the language.)
• To whom do I want my audience to repeat it? (Proving once again about the hobgoblin and how close she lives to my heart.)

And from another article, unrelated one might think, in which Tommy Walker talks about the power of audience expectations, http://bit.ly/Audiencexpects, these parallel observations make a fine dessert:

Four reassurances your audience needs to hear. Often.

• Know the sites your audience visit most.
• Copy the cognitive fluency of those sites in your own work.
• Double-check that your work meets audience expectations.
• Remember that 'prototypical' is a positive word, but it doesn't mean you copy anything precisely. Commit to your personal point of view. Totally. But don't take 'personal' as a license to run rough-shod over expectations.