Showing posts with label POV. Show all posts
Showing posts with label POV. Show all posts

Monday, August 18, 2014

Which blogs and bloggers do you read on content marketing?

I'm setting up my Feedly list for content marketing. I've got a few blogs and bloggers I know I want to follow, but of course I get concerned I'm missing someone or something wonderful. Whom do you follow?

Help me set up my list.

  • MarketingProfs
  • CMI
  • Copyblogger, read this a lot
  • Hubspot
  • Marketo
  • Moz
  • Problogger
  • Social Media Examiner, not so prestigious (is it the design?) but often useful
  • KissMetrics, occasional lifesavers
  • Avinash Kaushik's Occam's Razor, because folks say I should
  • Porent's Content Idea Generator, fun and helpful
  • Blog Tyrant Ramsay Taplin, in spite of myself
  • Brian Dean at BackLinko, I just found I was linking to his blogs
  • Demian Farnworth at CopyBot
  • Bryan Eisenburg I'm going to try

What do you think of these?

Who is missing?

Context-rich marketing, courtesy of Vincie for Miles to Go.

Monday, August 11, 2014

Where the wild audience lives.

Looking around for tips on finding an audience, I ran across Beth Becker's 2013 article on Where to Begin? http://bit.ly/PoliticsWhere. Oddly enough, she's talking about politics, which we never discuss at table (although religion is a constant topic). Got enough take-aways in spite of that to make a tasty meal: 

Focus on three things.

  • What do I want to say?
  • To whom do I want to say it? (Bless you, Beth, for using the language.)
  • To whom do I want my audience to repeat it? (Proving once again about the hobgoblin and how close she lives to my heart.)

And from another article, unrelated one might think, in which Tommy Walker talks about the power of audience expectations, http://bit.ly/Audiencexpects, these parallel observations make a fine dessert:

Four reassurances your audience needs to hear. Often.

  • Know the sites your audience visit most.
  • Copy the cognitive fluency of those sites in your own work.
  • Double-check that your work meets audience expectations.
  • Remember that 'prototypical' is a positive word, but it doesn't mean you copy anything precisely. Commit to your personal point of view. Totally. But don't take 'personal' as a license to run rough-shod over expectations.